With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

Apple has been the target of an antitrust complaint in Germany for three years over its App Tracking Transparency feature. ATT allows iPhone users to request that apps not track their activity between ...

Apple has warned that it may be forced to turn off its App Tracking Transparency (ATT) feature across Europe due to what it calls “intense lobbying efforts” by industry groups and rival companies. The ...

German publishers hope that Apple will be hit with fines and forced to change App Tracking Transparency rules after an antitrust investigation. The feature allegedly favors Apple's apps. The German ...

Your iPhone Has an Ad-Tracking Kill Switch. Here's Where to Find It ...

Poland's antitrust regulator is investigating whether Apple is restricting competition in the mobile ads market through its App Tracking Transparency (ATT) framework, reports Reuters. Introduced in ...

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

When Apple introduced App Tracking Transparency in iOS 14.5 in 2021, it fundamentally changed how third-party apps could collect and share user data. For the first time, iPhone users were given a ...

The problems behind Meta's slump—TikTok and Apple's App Tracking Transparency—aren't going away anytime soon. Apple’s newest ad perfectly visualizes how App Tracking Transparency stops companies from ...

Apple wants to protect its users on the iPhone from cross-app tracking. Regulators consider this market manipulation – and are demanding hefty fees. "The authority's findings confirmed, from a ...

After getting Apple fined by the French government over antitrust allegations, advertisers hoped to get App Tracking Transparency tools changed or removed, but a court has ruled in Apple's favor.