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In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air Miles to ...

The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights and create lasting emotional connections, all while staying fully compliant ...

Customer data has become the essential component of loyalty programs, evolving from simple transactions to sophisticated, personalized experiences powered by artificial intelligence and data analytics ...

For years, banks have assumed that their customers’ primary banking relationship was for life. However, consumers today are ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...