From corporate travel fares to discounted upgrades, not every seat in first class is sold for the same price!

It's all about detail, selection, and convenience.

In finding ways to innovate beyond the best business class products in the sky, which have moved upward in quality to differentiate from the best premium economy offerings, first class has ascended, ...

In recent years, true first class has seemingly been eclipsed by better business-class seating. But now some airlines are spending millions to refresh their front-of-the-plane digs. Here’s why. Just ...

Improvements in business-class seat designs undermined the relevance of first class over the last decade. More recently, carriers have been looking for ways to renew first class concepts. And now, ...

Domestic first class in the United States was traditionally a prime opportunity for upgrades. Airlines used to be far more ...

In my frequent client interactions with Yore Oyster, my boutique travel consultancy catering specifically to C-level executives and creative agencies, I get asked all the time about the differences ...

Forbes contributors publish independent expert analyses and insights. Geoff Whitmore covers travel rewards, trips, and products. If you’re looking to book a premium flight, you may be a bit confused ...

BANGKOK — Thai Airways will eliminate First Class within two to three years as part of a major strategy to improve its premium travel experience and regain market share. The airline will discontinue ...

I booked Spirit’s newly branded First Class — the seat formerly known as the Big Front Seat — out of morbid curiosity. To hedge my bets, I backed it up with a refundable ticket on another airline in ...

If you want to fly nonstop first class from Tokyo to London and want the privacy afforded by a suite, be prepared to pay as much as US$27,000 on All Nippon Airways or Japan Air Lines. Or just slum it ...

First class isn’t dead — it’s just evolving. As airlines chase high-margin passengers, luxe cabins are back, but often rebranded or reimagined as ‘business plus’ instead. Coming as it usually does ...