デジタルメディア事業を手がける株式会社メディアリーチ（本社：大阪府大阪市）は、Google Analytics 4の基礎・導入設定資料（全42P）を無料公開しました。 GA4とは何？GA4をまず導入しておきたい！といった初心者の方向けの資料となっています。手順はすべて ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem. As we bid Google Universal Analytics (UA) its final adieu ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.