株式会社電通デジタル（本社：東京都港区代表取締役社長執行役員：瀧本 恒 以下、電通デジタル）は、生成AI活用による検索において、回答時に自社情報の引用機会を増やし、多くのユーザーとの接点創出を支援する「Generative Engine Optimization ...

Gartner predicted traditional search volume will drop 25% this year as users shift to AI-powered answer engines. Google’s AI Overviews now reach more than 2 billion monthly users, ChatGPT serves 800 ...

BERLIN, December 16, 2025--(BUSINESS WIRE)--Uberall, the global leader in location marketing technology, today unveiled the industry's first Generative Engine Optimization (GEO) Studio, giving ...

電通デジタル、生成AIとの対話で自社コンテンツの引用機会を創出する「Generative Engine Optimizationコンサルティングサービス」を提供開始 －検索体験の変化に対応し、生成AIによる顧客との接点最適化を支援－ 株式会社電通デジタル（本社 : 東京都港区 代表 ...

Search behavior keeps shifting as more people rely on AI systems to shape their understanding of a topic. Questions arrive in full sentences, and answers appear instantly on the screen. Teams that ...

株式会社電通デジタルは16日、生成AI活用による検索において、回答時に自社情報の引用機会を増やし、多くのユーザーとの接点創出を支援する「Generative Engine Optimizationコンサルティングサービス」を提供開始した。 電通デジタルでは、昨今、生成AIサービス ...

As consumers increasingly turn to ChatGPT and other AI agents for recommendations, brands must rethink visibility beyond the physical and digital shelves – shifting their strategy from ranking on a ...

The complimentary GEO checklist provides a methodic and proven pathway towards brand visibility in AI search engine answers, on top of SEO practices “Our experience shows that SEO foundations remain ...

It’s hard enough to keep up with the constant changes in social media platforms, but paying attention to search engine practices is head-spinning. For a long time, marketers needed to continue ...

At Cannes Lions 2026, Mark Abraham, BCG's global leader, marketing and sales, talked about how CMOs are in the "driver's seat ...

Artificial intelligence has rewritten the rules of online discovery in just a few short years, since people now turn to ...

For years, digital discovery followed a familiar pattern. A user Googled their query, scanned from the top-ranked options, then clicked a few links to find what they needed. But increasingly, ...