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7 marketing lessons from the video game industry you should know

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.
Business 2 Community

Marketing Lessons We Can Learn from These Giant Brands

Giant brands are inspirations. They’re not inspirations because of what they produce but how they market what they produce. Their marketing experience has enabled them to become the well-known brands ...
Business 2 Community

10 Executive Marketing Lessons from Sun Tzu’s The Art of War

Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in ...
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利潤は追求せよ、でも最大化は目的とするな！

ドラッカーがマーケティングについて語ったことを丹念に調べ上げて作られたという1冊の本「ピーター・ドラッカーマーケターの罪と罰（原題は「Drucker on Marketing: Lessons from the World's Most Influential Business Thinker」）ウィリアム・コーエン著、日経BP社、6月24日 ...