Just two years ago, "online to offline (O2O)" was merely a concept in China, but now, the mode is regarded as the new trend of the entire retail industry and is expected to become most influential on ...

The O2O model is altering the face of Vietnam's retail market, with all players preparing strategies to acquire new customers and optimize sales. Dozens of Now shippers sometimes queue up for hours at ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

Alibaba Group Holding Ltd (NYSE: BABA) has been promoting its recent $4.63 billion investment in consumer electronics retailer Suning Commerce Group Co Ltd as its latest push toward “O2O.” O2O is a ...

Just about every retail brand we see in China is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same. Brands want to make sure their sales channels ...

This time, I'd like to talk about O2O. Various players are now emerging in the O2O space. Even companies that previously operated unrelated businesses are joining the O2O ranks by leveraging ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Over the past 20 years, online shopping has evolved from an ...

So I was at Carrefour Shanghai just yesterday (oh, yes! I still shop at hypermarkets and supermarkets despite being an avid online/mobile user and shopper). And while I was at the payment counter, I ...

O2O commerce allows you to go after both ecommerce and retail markets at the same time. Instead of brick-and-mortar retailers reaching just one type of shopper (those within close proximity to the ...