Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

What: Lightning talk, "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" -- Come learn how cutting-edge technologies like data science and predictive modelling are helping ...

End-to-end machine learning pipeline for predicting customer propensity to respond to a marketing campaign. The pipeline covers the full model lifecycle: synthetic data generation, preprocessing, ...

SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...