Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

🚨 Your credit card portfolio is full of customers who could be making you money—but aren’t. Propensity models decide who becomes profitable. Or who stays dead weight. Let’s be blunt: Credit card ...

What: Lightning talk, "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" -- Come learn how cutting-edge technologies like data science and predictive modelling are helping ...

The silo tax on measurement In most econometric modelling and propensity scoring projects, the largest single task by volume is data gathering. Not model specification, diagnostics or interpretation.

This project predicts which website visitors are most likely to purchase in the next 7 days using realistic digital analytics, ecommerce, customer history, and marketing engagement data. It is ...