Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...

SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...

This codebase is a reference implementation for our experiments in the paper Propensity Inference: Environmental Contributors to Unsanctioned LLM Behaviour, lightly edited from the original ...

This project predicts which website visitors are most likely to purchase in the next 7 days using realistic digital analytics, ecommerce, customer history, and marketing engagement data. It is ...

The silo tax on measurement In most econometric modelling and propensity scoring projects, the largest single task by volume is data gathering. Not model specification, diagnostics or interpretation.