This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Chipotle Mexican Grill today (Feb. 26) premiered a ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Chipotle is celebrating Cinco de Mayo bigger than ever before with five days of real food offers On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and ...

Now in its 21st year of celebrating Halloween with its burrito giveaway event, Chipotle today announced it will open a virtual location and debut a Halloween-themed corn maze on popular gaming ...

Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a "new, ...

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Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

In an exclusive interview with The Drum, Chipotle’s chief marketing officer Chris Brandt reflects on the brand’s year in the metaverse, how to not be lame on Roblox and why you shouldn’t trust your ...