Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO

Google says its guidance is the ground truth for SEO and AEO/GEO and urges caution with third-party SEO services, tools, and ...

Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc

Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.