An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
LEGO Ideas’ latest project is designed to help adults pay homage to their loved ones. The LEGO Family Tree is a 1,040-piece set consisting of a green grass base with a full, fall-colored tree. After ...
When it comes to crossovers between LEGO and Formula 1, we have seen a few happen over the years, including the recent partnership with McLaren. But sometimes Lego Ideas can get some things right that ...