New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. Having only been implemented in 2016, we ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...