YouTube is one of the most popular social media apps, with over a billion active users each month. The platform is home to almost all genres of video content that you can imagine, from long-form ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

Plus: how YouTube's recommendation algorithm is failing its users This is today's edition of The Download, our weekday newsletter that provides a daily dose of what's ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...