The Pop It toy craze has finally given us an answer to the question, “What if bubble wrap could, like, re-generate or something?” Predictably, it is super satisfying for kids and adults alike. Pop Its ...

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Over 2.5 billion people are watching Pop It videos on TikTok right now, a worldwide craze taking social media platforms and playgrounds by storm. Pop its are essentially a silicone tray, filled with ...

Blame a capuchin monkey and pandemic anxiety for the latest toy craze. By Jessica Grose Every year or so, a new toy will appear in my apartment and multiply like an invasive species. In 2019 it was ...

(JTA) — If you know any young children or fidgety adults, chances are you’ve seen, heard, or coveted a handheld piece of dimpled silicone known as a “pop-it.” The must-have toy was originally created ...