When you buy through our links, Business Insider may earn an affiliate commission. Learn more It's the most wonderful time of the year … to get a head start on holiday shopping. Instead of stressing ...

Whether it’s a pet that evolves in your palm, a movie hero that learns to trust you, or a play kitchen that actually runs real water, the biggest toys of 2025 all lean into immersive, tactile, ...

Pyxel is a great STEM toy that teaches kids to code, no matter their level of coding. This cool pet is fun for both beginners and those who already have some experience with coding. There's a simple ...

Diana Crandall is a deputy editor of automation at Forbes Marketplace. With a master's degree in journalism from the University of Southern California and a background in marketing, she combines ...

I work in a research lab and enjoy giving my kids toys that make them think a bit. STEM-based toys like cookbooks, building kits, and circuit sets foster learning and fun at home. These are the six ...

What was your favourite toy as a child? And would you consider playing with it as an adult...? It's not just kids who like to play with toys – many adults like to buy kids' toys for themselves! Phil ...