Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars (“ROBUX”). In turn, they can shop the online catalog to purchase avatar clothing and ...

Admin Abuse is a collective term used for special events triggered by Steal a Brainrot developers. When they go live, the game's creators apply different visual effects to the map and offer ...

Squid Game but with NPCs and Free Admin is a game based on the Netflix series, Squid Game. This title puts you in charge of hosting Squid Game as a player, a guard, or an Admin, giving you the freedom ...

Move is expected to open up a massive audience of 80 million potential young customers to brands. Shopify is set to pilot its checkout in Roblox, one of the world’s largest online games, the two ...

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...

Roblox’s stock has nearly taken a round trip back to its debut price. Its growth is accelerating, but it’s nowhere close to breaking even yet. It looks reasonably valued, but it still needs to prove ...