Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October. By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to ...

Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

Roblox has appointed Microsoft Xbox’s marketing chief, Jerret West as its new CMO. According to an internal memo seen by The Verge, West will depart the gaming giant on 30 June 2024. Jerret has held ...

Roblox has pledged to strengthen safety measures for its young users in Malaysia following heightened scrutiny from government officials over concerns about the impact of online gaming on children.

Superdrug has become the first health and beauty retailer to launch a new branded obstacle game titled ‘Superdrug Obby’ on Roblox to celebrate its 60th birthday. As a result, players will navigate ...

Steal a Brainrot has hit a record 25.4 million concurrent users. Grow a Garden’s lifetime visits remain higher at 30.1 billion. Roblox game Steal a Brainrot has hit a record 25.4 million concurrent ...

Jose is a passionate writer and a video game enthusiast from Argentina. Throughout his career, he has contributed to various entertainment platforms, including the prominent Spanish channel Plano de ...