Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. It may be the biggest gaming platform in the world, but ...

Roblox shutdown: The panic comes amid rising legal scrutiny, global bans in countries like Turkey and China, and a lawsuit in Louisiana. Roblox users worldwide were caught off guard this week after a ...

Super League’s Unlockables offers marketers the ability to reward users for engaging in targeted behavior both on and off gaming platforms like Roblox, Fortnite, and Minecraft. Gaming fans can sign up ...

Many have been questioning whether Roblox is shutting down after a parody account reportedly spread rumors of the popular gaming platform coming to an end. The rumors emerged as lawsuits allege that ...

Grow a Garden is set to receive the Lunar Update on May 10, 2025, which is poised to add plenty of content to the experience. The official game page on Roblox mentions new Pets, seeds, gear, features, ...

To make things simpler, we have rounded up some of the best Roblox username ideas for 2025. If you're planning on joining in ...

A Roblox game Ultimate Speed Simulator is charging real money, raising concerns about the platform's future. This is part of ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...