The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

In the digital age today, data analytics and marketing are closely interconnected. Data analytics plays a crucial role in shaping modern marketing strategies and help brands achieve results. By ...

Today we are seeing an era of hyper-customization and stakeholder expectations are higher than ever before. Shifting market conditions, globalization, increased competition and volatility are leading ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

Companies are investing in people analytics tools, people analytics software, and HR analytics software because the importance of HR analytics has never been higher.

Increased adoption of AI in healthcare has the potential to reduce the administrative burden, improve workflows and ...

Predictive analytics is the study of historical data to make future predictions. It is a data analysis method that uses past information to identify patterns and make educated guesses about future ...

Achieving data-driven success is challenging enough without the following common strategic and tactical missteps and misjudgments that can derail data operations and outcomes. Organizations can’t ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...