Google, which provides many services free of charge, uses online advertising as an important source of income, and in order to measure the contribution of advertising to the final goal of advertising ...

Anupam Bansal of Liberty Shoes explains how India’s changing retail landscape demands a mix of data analytics and human ...

In a turbulent restaurant landscape, passion will always matter, but it’s not enough. What keeps franchise systems resilient is data-driven transparency, giving owner-operators clear, timely ...