You truly never know what Google has in store. Now more than ever, the search engine has suggested results can catch an unsuspecting searcher by surprise. It’s those little Easter eggs that pop up ...

Google ads introduced a new feature for search campaigns – URL Inclusions and Exclusions – giving advertisers more control over which parts of their websites are used to generate dynamic ad content.

Google updates Search documentation with standardized URL parameter guidelines, recommending "=" and "&" for optimal website crawling. Google recommends using "=" and "&" for URL parameters.

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

Google is bringing a new change to the Chrome browser address bar for Android users in its Canary version. The prompt "Search Google or type URL" has been replaced with "Search AI Mode or type URL." ...

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were ...