VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (26th January, 2026), a ...
In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and ...
Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as Senior ...
In this episode of A Coffee With… Pippa Scaife, director of digital advertising at Sky Media, joins ExchangeWire’s head of ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...
The strategy is already yielding results in the fast-growing AI segment of the market. ByteDance accounted for nearly 13% of ...
For OpenAI, the decision is pragmatic and unsurprising. AI at scale is expensive. Most users won’t pay. Competitive pressure ...
Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.
In a move that surprised no one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialled ...
TeqBlaze, an independent ad tech vendor, announces the release of TeqMate AI, the intelligent assistant that streamlines ...
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