Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...

Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger ...

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, ...

As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and ...

As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as ...