オープンワーク株式会社様は、社員や元社員によるクチコミ情報が集まる転職・就職のための情報プラットフォーム「OpenWork」を展開されており、会員数は760万人を超えています。同社は、事業の成長のために、ユーザーのサービス利用活性度や応募転換率の向上を最重要視されています。 こうした最重要事項の実現を目指し、既存会員への継続的なパーソナライズ施策を実施されていましたが、以下の問題を抱えていました。

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