スタートアップが成功できるか、失敗して消えてしまうか? それを決めるのは、Product Market Fit(PMF:プロダクト・マーケット・フィット/市場で顧客に愛される製品・サービスを作ること)を達成できるかどうかにかかっている。『増補改訂版 起業の科学 スタートアップサイエンスVer.2』(田所雅之著、ダイヤモンド社)は、起業家の8割が読み、5割が実践する起業本のベストセラー『起業の科学』 ...

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