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How American Express Defies Business Logic

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How American Express Defies Business Logic

How does American Express make more money than Visa and Mastercard with only a fraction of the users? 🤯 In this video, we break down the Amex business model and why they don't care about being in every wallet. While Visa has 3.3 billion cards in circulation, Amex focuses on a specific type of customer that allows them to dominate the global ...

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