When a business fails, it doesn’t just “fail.” It dies. And if you’ve built it from nothing, that death feels personal — like losing a part of yourself. You spent years feeding it your time, your health, your relationships… and one day, it’s just gone. But what makes it even harder is when you’ve built that business in public. Because people don’t just see a business that failed — they see you as the failure. They think you died. They don’t understand that behind the logo, behind the brand, ther