The Marfa Lights

Marfa Stance and Fashion Trust Arabia have come together to create three limited-edition patchwork quilt jackets - each one inspired by the unique identity and colour palette of a different region, and crafted solely using surplus materials. 40% of proceeds from each jacket will be donated to support Fashion Trust Arabia’s mission to empower emerging designers from the MENA region through funding, mentorship, and guidance. Discover the collaboration now at marfastance.com (link in bio). @oddmend

What's the story behind Prada Marfa, a tiny boutique along the road? | Weird West Texas

The Business Peter on Instagram: "the bizarre story of Prada Marfa, the luxury store built in the middle of the West Texas desert that is permanently sealed shut. This art installation, stocked with real Prada merchandise, teaches a key lesson in brand strategy: strategic inaccessibility. By making the journey valuable, Prada Marfa uses friction and decay to generate more publicity and attention than traditional retail locations. Learn how intentional scarcity and the journey itself can be the u